Competition & Commercial Communication

Consulting on competition law, mergers, promotional materials, representation in official proceedings

It is crucial in the life of every company to be aware of competition law risks related to its activities: what and how to communicate with your competitors, how to develop your price and discount policy. Strengthening internal awareness and compliance is essential in this regard.

It is no less important that the form and content of communication materials are designed in accordance with the legislation: in recent years, the Competition Authority has focused particularly strongly on the protection of consumers during potentially misleading commercial promotions.

versenyjjog és kereskedelmi kommunikáció

How can we help you?

  1. Consulting on competition law in connection with cartel law, dominant situations and intertwining of businesses.

  2. Representation before the Hungarian Competition Authority in cartel, merger and consumer protection proceedings.

  3. Development of internal compliance programs of competition law, trainings, preparation for official inspections.

  4. Preliminary review of commercial communication materials, development of proactive proposals.

  5. Consulting in special communication areas: influencer communication, digital media, sales, special products.

In the field of competition law and commercial communication, our our starting point is that our clients primarily want to avoid, and not win, official or court proceedings. Therefore, it is essential that they are aware of competition law and commercial communication risks related to their activities, and that they develop appropriate internal processes to reduce them. To achieve this, we place special emphasis on strengthening the area of compliance in the form of training and specific proposals, and on integrating legal control of communication materials into company processes.

Of course, if proceedings were to take place, our office is ready to protect the interests of our clients: we have successfully represented our clients before both Hungarian and European legal forums in a number of significant cases.

Dr. Kékuti Ákos


Dr. Árvai Bence



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